Revenue Operations
RevOps - Making and measuring digital delivery
RevOps has emerged from digital transformation. It's what digital agencies have been building for years but with new tools and companies that are more digitally mature, it encompasses how we can use data, connected tools and automation to drive revenue.
AI helps but it's not the whole game — it means we can create richer connections, reduce exception management in automation loops and add smoother journeys, but the digital stack needs to be there; the strategy needs to be right; the way we measure and a culture of iteration both need to be in place.
I've spent years building data-first digital systems that both fulfil and inform strategy to drive revenue.
How I work
The stack is a means to an end. What I care about is lead quality, alignment between what marketing promises and what sales closes, and outcomes that show up in revenue — not in a dashboard that nobody looks at.
I build for the result first, then work backwards to the architecture that gets you there. The technology choices follow from that. The stack section below shows how the pieces typically fit together.
The stack
Every business already has a stack. The question is whether it's deliberate or accidental.
CRM, email, phone, web, messaging, finance — these have never all lived in one place, and they never will. The composable stack isn't a new idea; it's just what commercial technology looks like. What's changed is how easily the pieces connect, and what you can do with them when they do.
The AI layer sits in infrastructure because that's where it belongs — it works when the foundations are right. More on that in the Digital & AI section →
What I've built
B2B services, scale-up
Full GTM redesign — HubSpot as operational core, integrated analytics, automated stage-gates and handoffs across marketing and sales. Pipeline data became trustworthy. Two consecutive years of ~50% revenue growth followed.
Build to Rent, start-up
CRM transformation alongside an API layer connecting sales, operations and investor reporting. ETL platform to de-silo data across departments. Real-time investor insight and integrated pipeline reporting where there had been none.
Fintech/crypto, start-up — CCO
HubSpot build and implementation supporting a global retail investor campaign and sales process. $4m raised.
B2B services, early stage
End-to-end workflow re-engineering in Zoho One — quoting, contracting, customer portal, integrated data dashboards. Client secured seed funding on the back of it.
Early-stage start-up
Apollo for company and contact data, custom signal enrichment and automation, proprietary email sequencing tooling with full CRM connectivity. GTM strategy through to technical build, with a full feedback loop into messaging and ICP development.
Ways to work with me
Three ways to work together
As light or as embedded as the engagement requires.
Employed / Retained
Project, retained or fully employed. GTM strategy through to technical build — integration architecture, workflow automation, data design, CRM implementation. Build and run a full RevOps function, or come in on a specific part of it.
Contract / Day Rate
Day-rate or fixed-term. Interim Head of RevOps, GTM Engineer, CRM Lead. Available for embedded roles where the work needs someone who can operate commercially and build technically.
HubSpot Sprints
Fixed-price, fixed-scope HubSpot implementations. A specific problem, solved in days not months, with a clean handover.
See HubSpot Sprints →Let's talk about what you need.
A short call to understand your setup. You'll get clear thoughts on what needs building and how I'd approach it. No pitch deck, no pressure.
Book a short call