RevOps | CRM | Digital
When data, process and stack flow together, RevOps becomes a feedback loop that guides and sharpens strategy. I design and build those systems.
A decade as agency founder and CCO — GTM partner to start-ups and scale-ups, and before that running global campaigns client-side. The work is the same either way: revenue systems that grow the business and sharpen the strategy. That's more achievable now than it's ever been — and more dependent on getting the architecture right.
Ed Lobbett
CCO and agency founder who's spent years working directly with dev teams to connect campaigns to technology and data. That combination — commercial leadership and technical architecture — is what RevOps actually requires.
The discipline has a new name. The work isn't new. I've been doing it since CRM was emerging as an idea, not a product category.
That means I'm as comfortable in a trading meeting as I am specifying an API integration. After a decade doing both, that's the only way I know how to work.
In practice: I map where revenue is leaking, design the system that closes it, build it in a CRM and connect it to whatever else needs to talk to it. Apollo for prospecting and enrichment, Clay for data transformation and sequencing, CRM as the operational core. The AI layer sits on top of that — and works properly because the foundations are right.
What's changed is what's possible. Richer data, better enrichment, AI-driven execution — campaigns are more accurate, product and strategy can be fed by real customer signals in real time, and the integration work that once needed a technical team can now be done by the people running revenue.
Ways to work with me
Three ways to work together
As light or as embedded as the engagement requires.
Employed / Retained
Project, retained or fully employed. GTM strategy through to technical build — integration architecture, workflow automation, data design, CRM implementation. Build and run a full RevOps function, or come in on a specific part of it.
Contract / Day Rate
Day-rate or fixed-term. Interim Head of RevOps, GTM Engineer, CRM Lead. Available for embedded roles where the work needs someone who can operate commercially and build technically.
HubSpot Sprints
Fixed-price, fixed-scope HubSpot implementations. A specific problem, solved in days not months, with a clean handover.
Learn more about HubSpot Sprints →What I do
Three areas. One approach.
Each engagement is scoped, priced, and delivered with a clear handover. No open-ended retainers.
HubSpot Sprints
Fix HubSpot fast. Fixed-price, fixed-scope implementations in days, not months.
Learn more →
Revenue Operations
Build the stack that connects your pipeline, data, and outreach. Apollo, CRM, enrichment, automation.
Learn more →
Digital & AI
Digital transformation done properly — strategy, data, systems design, and AI when the foundations are right.
Learn more →
What changes
Systems that actually work for your business
Most teams use a fraction of what their tools can do. I close that gap.
CRM that reflects how you actually sell
Deal stages, pipelines, and properties configured for your business — not the default setup. Clean data, accurate forecasting.
Outreach that runs itself
Sequences, follow-ups, and task creation automated. Your team focuses on conversations, not clicking buttons.
Reporting the business trusts
Dashboards built on clean, connected data. Pipeline velocity, conversion rates, and team performance — not vanity metrics.
Systems that talk to each other
CRM connected to your operational stack — enrichment, finance tools — with data flowing where it should.
Let's talk about what you need
A short call to understand your setup. You'll get clear thoughts on what needs fixing and how I'd approach it. No pitch deck, no pressure.
Book a short call